- All Change!
- Healthcare Digital
- Digital Agency Search.com launched!
- In the News
All Change!
We've got new offices, new staff and a whole host of new big clients. Andrew Allen has joined us from Clusta and is spearheading the drive of Digital Agency Search and its pursuit of the best agencies and specialists in the land. In support of all this change, we will be bidding a sad farewell to this website next week - gotta keep moving. Do come back next week and have a look.
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Healthcare Digital
...meanwhile we have diversified into the Healthcare business. Struck by how far behind the pharmaceutical Internet is compared to the consumer Internet we have, in conjunction with our sister company gem Associates, been moved to launch Healthcare Digital specifically to serve the Healthcare and Pharmaceutical digital industry
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Digital Agency Search.com launched!
Our sister site Digital Agency Search.com has just hit no.1 ranking on Yahoo and number 2 on MSN when searching against the term 'digital agency'. Google however is a different story. The site has a PageRank of 3 and is way, way down the list against the same search. Just goes to show how different the algorithms are and how much Google values links
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In the News
In The News: Revolution magazine dicussing the Ubuntu Fairtrade Cola site Click here to have a read.
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- Gone Blogging
- Press Release
Gone Blogging
We've moved all the old articles to the blog Click on this text to find them.
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Press Release
PRESS RELEASE: Digital is the future and PR professionals need to get to grips with the basics if they want to compete effectively in the digital arena in the coming few years.
This was the advice from Sam Brownfield, Managing Director of digital consultancy Tradewind, in a presentation at JFL Search & Selection on Tuesday evening.
Designed to help practitioners navigate the muddle of the digital space, the evening was attended by executives from both agencies and client companies, who mingled over wine and nibbles before Sam took to the stage to give them serious food for thought.
Sam and his colleague Rod Geoghegan explained that today's digital consumer is a complete individual with his/her own unique pattern of digital usage. It is a model which presents fascinating challenges to the marketing world and to the PR industry in particular.
Yet once PR professionals grasp the basic digital vocabulary, tackling our ignorance and breaking down our inherent fear of the technology, we can start to build digital into our planning – with terrific results.
Sam lifted the lid on the many digital touchpoints now available to PR people (including websites, microsites, blogs, newsletters, advertising, mobile, viral and search providers). He talked about the Google phenomenon and presented a futuristic scenario where digital technology will completely dominate the media marketplace.
Sam explained: It was rewarding to see the level of interest that PR professionals have in digital technology and their acknowledgement that this is an area they can no longer afford to ignore. People’s involvement with, and on, the web is accelerating and will continue to do so. It really is a case of: ‘The mass market is dead; long live the mass market
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