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	<title>Sam blowin’ in the Tradewind</title>
	<link>http://www.tradewind-london.co.uk/blog</link>
	<description>Trying to make sense of a digital world</description>
	<pubDate>Thu, 07 Aug 2008 13:10:07 +0000</pubDate>
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		<title>Stoopid, Stoopid, Stoopid.</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/08/07/stoopid-stoopid-stoopid/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/08/07/stoopid-stoopid-stoopid/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 13:10:07 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/08/07/stoopid-stoopid-stoopid/</guid>
		<description><![CDATA[Did you know that at a developers forum last night, somewhere in London, the presenter actualy publicaly admitted how his agency ripped off clients. How stoopid is that?! No wonder our industry gets a bad reputation.

]]></description>
		<wfw:commentRss>http://www.tradewind-london.co.uk/blog/2008/08/07/stoopid-stoopid-stoopid/feed/</wfw:commentRss>
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		<title>Fancy a Huggy?</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/05/28/fancy-a-huggy/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/05/28/fancy-a-huggy/#comments</comments>
		<pubDate>Wed, 28 May 2008 08:55:55 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/05/28/fancy-a-huggy/</guid>
		<description><![CDATA[Just noticed on the venerable www.e-consultancy.com that in their, admitedly very old, story on FMCG brands online http://www.e-consultancy.com/forum/503-fmcg-brands-online.html where they reference the Huggies site as a good example that the embedded link actualy redirects to huggiesclub-uk.com which is, of course, a porn site. Naughty! Naughty!

]]></description>
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		<title>Dave Trott&#8217;s Blog</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/04/05/dave-trott-laurence-percival-advertising-blog/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/04/05/dave-trott-laurence-percival-advertising-blog/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 22:06:02 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/04/05/davfe-trott-laurence-percival-advertising-blog/</guid>
		<description><![CDATA[As with anything that rises from obscurity to mass popularity with indecent haste, blogging has long been cannon fodder for any bored journalist, sage or cynic who&#8217;s mission in life is to have a pop at, well, the popular. 

As it happens, we don&#8217;t do ourselves any favours in the UK. We (including myself) are not [...]]]></description>
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		<item>
		<title>Always The Last To Know</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/03/28/always-the-last-to-know/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/03/28/always-the-last-to-know/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 09:25:46 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/03/28/always-the-last-to-know/</guid>
		<description><![CDATA[You know how it is, suddenly people are talking about something or someone as if it has always existed and you feel like the last to know. You miss a couple of issues of Campaign and before you know it you’re living in the hell of a Del Amitri lyric. 
In this instance I am [...]]]></description>
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		<title>Say It With Sticky Tulips</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/01/31/internet-outage-campaign-for-real-floristry/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/01/31/internet-outage-campaign-for-real-floristry/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 17:03:28 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/01/31/internet-outage-campaign-for-real-floristry/</guid>
		<description><![CDATA[I found myself reading the Guardian again today (over someone else&#8217;s shoulder of course). Why am I so rude about The Guardian? It has by far the best tech/internet gubbins. Anyway, I saw an article and here it is: internet blackout - millions across Asia &#038; the Middle East have been left without Internet access because [...]]]></description>
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		<title>That was the week that was&#8230;.</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/01/18/laurence-percical-tescos/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/01/18/laurence-percical-tescos/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 19:29:42 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/01/18/that-was-the-week-that-was/</guid>
		<description><![CDATA[Just to sign-off the week in which I returned from an extended tour of the worlds nether regions, a few notices:
Firstly, welcome to the Blognascenti Laurence Percival - great to see you on board and blabbing on with the rest of us. Thanks to my new friend Seb in Hamburg who says my comments on Facebook [...]]]></description>
		<wfw:commentRss>http://www.tradewind-london.co.uk/blog/2008/01/18/laurence-percical-tescos/feed/</wfw:commentRss>
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		<item>
		<title>Two Faced Book</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/01/16/facebook-guardian-tom-hodgkinson/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/01/16/facebook-guardian-tom-hodgkinson/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 13:45:19 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/01/16/facebook-guardian-tom-hodgkinson/</guid>
		<description><![CDATA[Cocooned on the Eurostar the other day I was left with no option but to count sheep at 189mph or read a discarded copy of The Guardian. When my eyes eventually started to bleed I picked up the newspaper and came across Tom Hodgkinson&#8217;s article on why he despises Facebook, or more to the point, [...]]]></description>
		<wfw:commentRss>http://www.tradewind-london.co.uk/blog/2008/01/16/facebook-guardian-tom-hodgkinson/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Keep On Keepin&#8217; On</title>
		<link>http://www.tradewind-london.co.uk/blog/2008/01/09/keep-on-keepin-on/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2008/01/09/keep-on-keepin-on/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 09:15:24 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Rant or Rave?</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2008/01/09/keep-on-keepin-on/</guid>
		<description><![CDATA[2008. In my childhood that was a year of science fiction. Now it is upon us and though the Martians may not land in the car park it will definitely be another year of pushing back the boundaries and fun, fun, fun in the world of the Internet.
The figures for Christmas 2007 online sales will [...]]]></description>
		<wfw:commentRss>http://www.tradewind-london.co.uk/blog/2008/01/09/keep-on-keepin-on/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Internet Romp</title>
		<link>http://www.tradewind-london.co.uk/blog/2007/10/08/53/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2007/10/08/53/#comments</comments>
		<pubDate>Mon, 08 Oct 2007 08:48:03 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Book Reviews</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2007/10/08/53/</guid>
		<description><![CDATA[To paraphrase Lennon and McCartney – “I think I’m (turning) sad, I think it’s today – yeah!”
The book I’ve just finished “SEARCH” by John Battelle has had me gripped like a Jackie Collins page-turner. “Read this on the beach and you’ll be there when the sun goes down,” I can hear the reviewers hollering.
Even more [...]]]></description>
		<wfw:commentRss>http://www.tradewind-london.co.uk/blog/2007/10/08/53/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Internet - Defined</title>
		<link>http://www.tradewind-london.co.uk/blog/2007/09/21/the-internet-defined/</link>
		<comments>http://www.tradewind-london.co.uk/blog/2007/09/21/the-internet-defined/#comments</comments>
		<pubDate>Fri, 21 Sep 2007 14:05:34 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
		
		<category>Book Reviews</category>

		<guid isPermaLink="false">http://www.tradewind-london.co.uk/blog/2007/09/21/the-internet-defined/</guid>
		<description><![CDATA[This is from Rebecca Blood&#8217;s book: Practical Advice on Creating and Maintaining Your Weblog. If you ever have to nail the essence of the Internet you won&#8217;t get much better than this:
&#8220;The terrible irony is that the more information is available, the less possible it is to know everything about even one subject. Because there [...]]]></description>
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